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That New New

Over the past couple weeks the crew over here at TheMountCo have been putting in a lot of work on making some awesome improvements for you guys.

First off, we want to inform you of our new hats.  These are the real deal and you do not want to miss out on this opportunity.

We're also morphing into an incubator/marketing website.  In the next 30 days we will be taking on other cool, and different outdoor brands looking to increase their exposure and expand their love of all things outside.  Shoot emails to themountaineeringco@gmail.com and begin selling on our site ASAP!

The first hat is hunter color with herringbone material on the front panel.  Army green trucker mesh for the back of the hat and an army green snap.  The front of the hat is embellished with a leather patch and our logo inside.

The first hat is hunter color with herringbone material on the front panel.  Army green trucker mesh for the back of the hat and an army green snap.  The front of the hat is embellished with a leather patch and our logo inside.

This second hat is all black color with cotton twill material.  It has a black snap in the back and the front of the hat is embellished with a leather patch and our logo inside.

This second hat is all black color with cotton twill material.  It has a black snap in the back and the front of the hat is embellished with a leather patch and our logo inside.

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BLACK FRIDAY SALE

'Tis the season.  Get over to our site and shop our products for awesome gifts for your favorite outdoors enthusiast this holiday season.  Use the promo code "Gobble" to receive 50% off your order!

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That Time of the Year Again

As the 2015-2016 ski season begins its time to start thinking and praying for snow.  Check out these hype new videos taking over the internet and are guaranteed to get you lit for the upcoming season.  Included are skiers such as Lexi duPont, Cam Boll, IIkka Hannula, Verneri Hannula, Juho Kilkki, Duncan Adams, Will Berman, and Tim McChesney.  Enjoy and get amped to get the ski season in full swing.

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Sticker Slap Contest

After brainstorming our plan for a new promotion, we decided we wanted to get our audience as involved as possible.  How many companies do you know that truly want a close relationship with their audience?  We chose a route that got us working with our customers to spread the awareness of our brand and our love of everything outdoors.  Thus we chose to give away stickers in exchange for photos.  We figured we'd get a lot of participation for this one because who the heck doesn't like free stuff?  The idea was to have the participants send us the photos of where they chose to stick their stickers which helped us to get to know our market better.  We loved this promo and we're sure our customers did too.  We continue to spread our love of the outdoors through our brand. 

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Pushing Limits and Crossing Boundaries

On Wednesday a new bar was set in the world of snow sports.  Just after triple corks became the new norm, Billy Morgan of Britain landed what was previously perceived as impossible.  Although back in 1983 Frank Bare pulled off a quad backflip it doesn't match the difficulty of throwing in 5 full spins into those flips.  Now that the bar has been raised, will we see quad corks as the new norm in the future?  We know for sure that there is a definite physical limit on the amount of spins a human can do.  After doing a little bit of digging I found an article published by TransWorld Snowboarding who caught up with Rebecca Thompson, a physicist at the American Physical Society, who crunched some numbers for them (I've attached the link to this post).  Long story short she came to the conclusion that the limit on the number of corks that can be performed by an athlete with 3.1 seconds of air time (Billy Morgan only had 2.9 seconds of air time) would be 6.5 revolutions but obviously since half a revolution isn't possible we can put the magic number at 6.  Will this ever be achieved?  Right now it may seem impossible but thats exactly what we thought before double corks and triple corks were brought to light by JP Walker (2003) and Torstein Horgmo (2011).  Who knows how far the limits will be pushed or how fast our sport will progress, its just extremely exciting to see how far we've come and even more exciting to see how far we'll go.   ~ TheMountCo

http://snowboarding.transworld.net/photos/we-got-a-physicist-to-calculate-how-many-corks-are-possible-on-a-snowboard/#mv3G3KE58UMpKi5x.97

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Spring is here

We've had a great winter and we hope you have as well!  We kicked off winter in Aspen, Co and ended the year in Vail, Co.  Now that the snow is on the way out and the warm sun is on the in we are excited to release our new clothing designs for the warmer months.  Attached is a recap of our favorite pieces of media throughout the winter months. Enjoy!

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