After brainstorming our plan for a new promotion, we decided we wanted to get our audience as involved as possible.  How many companies do you know that truly want a close relationship with their audience?  We chose a route that got us working with our customers to spread the awareness of our brand and our love of everything outdoors.  Thus we chose to give away stickers in exchange for photos.  We figured we'd get a lot of participation for this one because who the heck doesn't like free stuff?  The idea was to have the participants send us the photos of where they chose to stick their stickers which helped us to get to know our market better.  We loved this promo and we're sure our customers did too.  We continue to spread our love of the outdoors through our brand.